Responsible communication
EUAIC communications should be relevant, professional and connected to legitimate business enquiries, requested information, customer relationships, service updates or appropriate marketing permissions.
No spam or abuse
Communication channels must not be used for spam, phishing, malware, misleading messages, unlawful promotions, list bombing, spoofing or unauthorised bulk communications.
Marketing preferences
Where marketing emails are sent, recipients should be able to manage preferences or opt out using the method provided in the message or by contacting the team.
Service messages
Important service, security, contractual, account or operational messages may still be sent where they are necessary for a service relationship and not promotional in nature.
Deliverability
Responsible sending protects recipient trust, sender reputation and domain security. Suspicious or abusive email activity may be blocked, investigated or reported.
Business-to-business communication
EUAIC communication is intended for relevant business audiences such as compliance, legal, technology, procurement, governance and leadership teams. Messages should be targeted, professional and connected to legitimate product or service interest.
Suppression and opt-out records
Where a recipient opts out of marketing, a suppression record may be retained to ensure the preference is respected. Keeping a suppression record is different from continuing to use the data for promotional contact.
Abuse prevention
Forms, email addresses and communication channels may be monitored for spam, phishing, malware, suspicious attachments, fake enquiries and abusive behaviour. Protective measures may include blocking, filtering and reporting.